A few decades back, scientists thought that people could have very limited influence over their brains. It was assumed that by the time people reached adulthood, their brain connections were permanently and indelibly in place. In childhood, one might be able to exert some influence over their brain potential, but for the most part these things were genetically determined. Recently we have discovered the neuroplasticity of the brain. Right up to the end of your life, you can restructure and adapt your brain according to your needs. Your capacity to change your brain depends on your choice, nothing is predetermined. You can assess your brain as a microcosm that contains everything you have been and holds the brain potential of everything you will become. The brain is the only organ that exerts influence on the world outside your body as well as inside your body.

Essentially, using the brain well means recovering our physical, emotional, and cognitive wellbeing and increasing our ability to succeed and contribute to a better world.

IBREA’s message is that if we all chose to use our brain potential to pursue the common good and bring humanity together under a common system of life values, our lives and our experience in this Earth will become much more meaningful and hopeful.

Belief in the importance of our common ground, the Earth, is certainly not new. Many people are educating us about the dangers threatening the environment as the signs of environmental distress become more evident and urgent. Everyone is becoming aware of the importance of balancing the needs of human civilization with that of the natural world. What is also clear to many people today is that our common human heritage cannot be broken by barriers of ethnicity, religion, nationality and other identity boundaries. We must find a central standard of value that can overcomes the differences among value systems that drive individuals and nations into conflict with one another.

But this knowledge on the earth and humanity itself has proven to be painfully deficient in effecting fundamental and lasting change. Both environmental problems and human conflict and inequality are prevalent.

To start having real impact, we need to understand our current challenges in a way that will shake us to the core of our being and awaken our full creative power. Only then will we be able to make the changes we want to see in the world. Translating our knowledge and dreams into action and results requires a fundamental transformation in our brains. Meeting with the core of our brain will lead us to such understanding. And that is what Brain Education is all about.

brain potential

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